Privacy Policy

1. Information We Collect

Personal information you provide:

• Name
• Email address
• Phone number
• Company name
• Job title
• Any information you include in messages to us

Information collected automatically:

• IP address (anonymised)
• Browser type and version
• Operating system
• Device information
• Pages visited and time spent
• Referring website
• Click patterns and interactions

Information from cookies:

See Section 4: Cookies and Tracking Technologies for details.

2. How We Use Your Information

We use your information to:

• Respond to enquiries and provide requested services
• Send quotes and proposals
• Deliver IT and cybersecurity services
• Send service updates and important notices
• Improve our website and services
• Analyse website traffic and user behaviour
• Measure the effectiveness of our advertising
• Comply with legal obligations
• Protect against fraud and abuse

Marketing communications

We may send you marketing communications if you have opted in or if we have a legitimate interest based on our existing relationship. You can opt out at any time by clicking unsubscribe or contacting us.

3. Legal Basis for Processing

Under UK GDPR, we process your data based on:

4. Cookies and Tracking Technologies

What are cookies?

Cookies are small text files placed on your device when you visit our website. They help us provide a better experience and understand how our site is used.

Strictly Necessary Cookies

Essential for the website to function. These cannot be disabled.

Analytics Cookies

Help us understand how visitors use our website. Requires your consent.

Marketing Cookies

Used to track advertising effectiveness and deliver relevant ads. Requires your consent.

Managing cookies

You can manage your cookie preferences at any time by clicking the cookie icon in the bottom-left corner of the screen, or through your browser settings.

Browser settings

• Chrome
• Firefox
• Safari
• Edge

5. Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. This helps us improve our content and user experience.

What Google Analytics collects:

• Pages you visit and time spent on each page
• How you arrived at our site (search engine, direct, referral)
• Your general geographic location (city level)
• Device and browser information
• Interactions with site features

Data processing

Google Analytics uses cookies to collect this information. Data is processed by Google LLC in accordance with their privacy policy.

IP anonymisation

We have configured Google Analytics to anonymise IP addresses, meaning your full IP address is not stored.

Data retention

We retain Google Analytics data for 14 months, after which it is automatically deleted.

Opting out

You can opt out of Google Analytics by:

• Declining analytics cookies via our cookie banner
• Installing the Google Analytics Opt-out Browser Add-on
• Adjusting your cookie preferences at any time

Google's privacy policy: https://policies.google.com/privacy

6. Google Ads

We use Google Ads to advertise our services and measure the effectiveness of our advertising campaigns.

Conversion tracking

When you click on one of our Google ads, a conversion tracking cookie may be placed on your device (with your consent). This helps us understand:

• Which ads lead to enquiries or conversions
• The effectiveness of our advertising spend
• Which keywords and campaigns perform best

Remarketing

With your consent, we may use Google Ads remarketing to show relevant ads to people who have previously visited our website. This means you may see Blue Icon ads on other websites within the Google Display Network.

What data is collected:

• That you visited our website
• Pages you viewed
• Actions you took (e.g., form submissions)
• Your interactions with our ads

Your controls:

• Decline marketing cookies via our cookie banner
• Opt out of personalised ads via Google Ad Settings
• Use the YourAdChoices opt-out tool

Google's advertising privacy policy: https://policies.google.com/technologies/ads

7. Google Search Console

We use Google Search Console to monitor and maintain our website's presence in Google Search results.

What Google Search Console provides:

• Search queries that lead to our website
• Click-through rates and average positions
• Technical issues affecting our site's search performance
• Pages indexed by Google

Data collected

Google Search Console provides aggregated, anonymised data about search performance. It does not provide personally identifiable information about individual users.

This data helps us:

• Understand what people search for when they find us
• Improve our content to better match user intent
• Fix technical issues that affect search visibility
• Monitor our website's health

Google's privacy policy: https://policies.google.com/privacy

8. Third-Party Services

In addition to Google services, we may use other third-party services that process data on our behalf:

• Form handling: Processes contact form submissions securely
• Hosting: Vercel hosts our website infrastructure
• Email: Handles transactional and marketing email delivery
• Chat: Chatwoot provides live chat functionality

Each third-party service has their own privacy policy governing their use of data. We only work with providers who offer appropriate data protection safeguards.

9. Data Sharing

We do not sell your personal data. We may share your data with:

Service providers

Third parties who help us operate our business (hosting, email, analytics) under strict data processing agreements.

Professional advisors

Accountants, lawyers, and other advisors bound by confidentiality obligations.

Legal requirements

When required by law, regulation, or legal process.

Business transfers

In connection with a merger, acquisition, or sale of assets, with appropriate protections.

10. Data Retention

We retain your data only as long as necessary:

After the retention period, data is securely deleted or anonymised.

11. Your Rights

Under UK GDPR, you have the right to:

• AccessRequest a copy of your personal data
• RectificationRequest correction of inaccurate data
• ErasureRequest deletion of your data ("right to be forgotten")
• RestrictionRequest limitation of processing
• PortabilityReceive your data in a portable format
• ObjectionObject to processing based on legitimate interests
• Withdraw consentWithdraw consent at any time (where processing is based on consent)

To exercise any of these rights, contact us at contact@blueicon-it.com.

We will respond within one month. If your request is complex, we may extend this by two months and will inform you.

12. International Transfers

Some of our third-party providers (including Google) are based outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place:

• Standard Contractual Clauses approved by the UK ICO
• Adequacy decisions where applicable
• Other appropriate safeguards as required by law

Google LLC participates in the EU-U.S. Data Privacy Framework and has implemented appropriate safeguards for data transfers.

13. Security

We implement appropriate technical and organisational measures to protect your data, including:

• Encryption in transit (HTTPS/TLS)
• Secure hosting infrastructure
• Access controls and authentication
• Regular security assessments
• Staff training on data protection

While we take reasonable precautions, no internet transmission is completely secure. We cannot guarantee absolute security of data transmitted to our website.

14. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date.

For significant changes, we may notify you by email or prominent notice on our website.

We encourage you to review this policy periodically.

15. Contact Us

If you have questions about this privacy policy or how we handle your data, contact us:

For data protection specific enquiries, please include "Data Protection" in your subject line.